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2024-08-27T08:00:00.000+02:00
Tuesday, 27/08/2024 | 06:00 GMT by
Arnab Shome
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The crypto exchange has added Europe and Singapore as the two new jurisdictions in the deal.
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The new terms also enhance the brand’s presence in the field.
Signal Iduna Park, the official stadium of BVB; Source: Flickr
With the commencement of the 2024–2025 football season, Coinbase has expanded the scope of its existing partnership with German football club Borussia Dortmund (BVB). The sponsorship deal was originally agreed upon in July 2022 and will be in place for the next three years.
Announced today (Tuesday), the crypto exchange and the football club have geographically expanded their cooperation to include Europe and Singapore, thus extending beyond Germany. The original and the enhanced deal was brokered by SPORTFIVE.
A “Long-Term Commitment”
“The extension of our partnership once again demonstrates Coinbase’s long-term commitment to Germany’s most likeable football club,” said Jan Sell, CEO of Coinbase Germany. “We are excited to expand our partnership beyond Germany to reach BVB fans in other markets.”
Under the previous terms, the US-headquartered crypto exchange gained advertisement rights at BVB’s official stadium, Signal Iduna Park, with a capacity of 81,365, including branding on the perimeter banners and cam carpets.
Jan Sell, CEO of Coinbase Germany; Source: LinkedIn
With the expansion of the sponsorship deal, Coinbase will now showcase its brands in all substitutions at home games, and the perimeter banners will be displayed to spectators throughout Europe, the Middle East, and Africa.
Additionally, the crypto exchange and BVB will jointly advertise in sports media and produce content to be posted on the football club’s social media channels, which have 20.9 million followers on Instagram, 15 million followers on Facebook, 4.4 million followers on X (formerly Twitter), and 1.3 million subscribers on YouTube.
The Season of New Sports Sponsor Kicks Off
Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund, is one of the top football clubs in Germany and Europe. Based in Dortmund, the club was established in 1909 and has won several domestic and international titles over the years.
The crypto exchange further highlighted that it would “make greater use of the BVB brand on its own channels,” which include its website, social media, and email marketing. It will also distribute information about top matches to its customer base.
Coinbase is the top cryptocurrency exchange in the United States and one of the few publicly listed companies in the industry. Between April and June, the exchange generated $1.4 billion in revenue and a net income of $36 million.
“The brand partnership between Coinbase and BVB began as a small test balloon and is now already going into its second extension,” added Carsten Cramer, Managing Director of Borussia Dortmund. “With each new step, we have deepened and expanded our cooperation: additional regions, additional advertising media and a longer time horizon.”
Carsten Cramer, Managing Director of Borussia Dortmund; Source: BVB
Coinbase’s partnership with BVB was strategic, as it inked the deal during its European expansion phase. The exchange received authorisation from Germany’s BaFin in 2021 to provide cryptocurrency custody services, following approvals in Italy and the Netherlands in 2020.
Apart from the BVB deal, Coinbase also sponsors the National Basketball Association (NBA) with a multi-year partnership deal and is also the exclusive partner of the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and United States Basketball.
With the commencement of the 2024–2025 football season, Coinbase has expanded the scope of its existing partnership with German football club Borussia Dortmund (BVB). The sponsorship deal was originally agreed upon in July 2022 and will be in place for the next three years.
Announced today (Tuesday), the crypto exchange and the football club have geographically expanded their cooperation to include Europe and Singapore, thus extending beyond Germany. The original and the enhanced deal was brokered by SPORTFIVE.
A “Long-Term Commitment”
“The extension of our partnership once again demonstrates Coinbase’s long-term commitment to Germany’s most likeable football club,” said Jan Sell, CEO of Coinbase Germany. “We are excited to expand our partnership beyond Germany to reach BVB fans in other markets.”
Under the previous terms, the US-headquartered crypto exchange gained advertisement rights at BVB’s official stadium, Signal Iduna Park, with a capacity of 81,365, including branding on the perimeter banners and cam carpets.
Jan Sell, CEO of Coinbase Germany; Source: LinkedIn
With the expansion of the sponsorship deal, Coinbase will now showcase its brands in all substitutions at home games, and the perimeter banners will be displayed to spectators throughout Europe, the Middle East, and Africa.
Additionally, the crypto exchange and BVB will jointly advertise in sports media and produce content to be posted on the football club’s social media channels, which have 20.9 million followers on Instagram, 15 million followers on Facebook, 4.4 million followers on X (formerly Twitter), and 1.3 million subscribers on YouTube.
The Season of New Sports Sponsor Kicks Off
Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund, is one of the top football clubs in Germany and Europe. Based in Dortmund, the club was established in 1909 and has won several domestic and international titles over the years.
The crypto exchange further highlighted that it would “make greater use of the BVB brand on its own channels,” which include its website, social media, and email marketing. It will also distribute information about top matches to its customer base.
Coinbase is the top cryptocurrency exchange in the United States and one of the few publicly listed companies in the industry. Between April and June, the exchange generated $1.4 billion in revenue and a net income of $36 million.
“The brand partnership between Coinbase and BVB began as a small test balloon and is now already going into its second extension,” added Carsten Cramer, Managing Director of Borussia Dortmund. “With each new step, we have deepened and expanded our cooperation: additional regions, additional advertising media and a longer time horizon.”
Carsten Cramer, Managing Director of Borussia Dortmund; Source: BVB
Coinbase’s partnership with BVB was strategic, as it inked the deal during its European expansion phase. The exchange received authorisation from Germany’s BaFin in 2021 to provide cryptocurrency custody services, following approvals in Italy and the Netherlands in 2020.
Apart from the BVB deal, Coinbase also sponsors the National Basketball Association (NBA) with a multi-year partnership deal and is also the exclusive partner of the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and United States Basketball.
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Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
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In anticipation to the Finance Magnates Annual Awards and in an effort to help you understand on a deeper level what these awards represent, our CCO, Andrea Badiola Mateos, is shedding some light on the overall concept and the importance in the financial industry. 🏆
Submit your nominations: https://awards.financemagnates.com/?utm_source=youtube&utm_medium=interview&utm_content=andrea
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Submit your nominations: https://awards.financemagnates.com/?utm_source=youtube&utm_medium=interview&utm_content=andrea
Join us in celebrating the best in finance!
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Watch B2Broker’s webinar to explore its cutting-edge crypto spot brokerage solution, B2Trader, hosted by Vladimir Moshkov, Head of Product at BBP.
In a rapidly growing crypto market, driven by record-high BTC prices and new regulations like MiCA, this webinar will demonstrate how B2Trader provides brokers with the tools to meet the rising demand. Vladimir will cover key features like simultaneous trading on spot and CFD markets, dynamic leverage, and customizable collateral, offering businesses a competitive edge. Don’t miss this opportunity to learn how B2Trader can enhance your brokerage operations and stay ahead in the fast-evolving crypto market.
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Watch B2Broker’s webinar to explore its cutting-edge crypto spot brokerage solution, B2Trader, hosted by Vladimir Moshkov, Head of Product at BBP.
In a rapidly growing crypto market, driven by record-high BTC prices and new regulations like MiCA, this webinar will demonstrate how B2Trader provides brokers with the tools to meet the rising demand. Vladimir will cover key features like simultaneous trading on spot and CFD markets, dynamic leverage, and customizable collateral, offering businesses a competitive edge. Don’t miss this opportunity to learn how B2Trader can enhance your brokerage operations and stay ahead in the fast-evolving crypto market.
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Watch B2Broker’s webinar to explore its cutting-edge crypto spot brokerage solution, B2Trader, hosted by Vladimir Moshkov, Head of Product at BBP.
In a rapidly growing crypto market, driven by record-high BTC prices and new regulations like MiCA, this webinar will demonstrate how B2Trader provides brokers with the tools to meet the rising demand. Vladimir will cover key features like simultaneous trading on spot and CFD markets, dynamic leverage, and customizable collateral, offering businesses a competitive edge. Don’t miss this opportunity to learn how B2Trader can enhance your brokerage operations and stay ahead in the fast-evolving crypto market.
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Demetris Taxitaris | MAP S. Platis | Executive Testimonials
Demetris Taxitaris | MAP S. Platis | Executive Testimonials
Demetris Taxitaris | MAP S. Platis | Executive Testimonials
Demetris Taxitaris | MAP S. Platis | Executive Testimonials
Demetris Taxitaris | MAP S. Platis | Executive Testimonials
Demetris Taxitaris | MAP S. Platis | Executive Testimonials
In this video, Demetris Taxitaris, CEO of MAP S. Platis, discusses the significant impact of the upcoming MiCA regulation on the European crypto industry. He explains how MiCA will revolutionize the industry by transitioning crypto exchanges from an unregulated environment to a fully regulated one, presenting numerous challenges, especially in compliance. Demetris also introduces MAP S. Platis’ new virtual compliance assistant, “VIA,” an AI-powered tool designed to support compliance officers by providing reliable information and assisting with everyday compliance tasks. He emphasizes that while VIA is a valuable tool, it currently complements rather than replaces the compliance function, with the potential for further advancements in the future.
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In this video, Demetris Taxitaris, CEO of MAP S. Platis, discusses the significant impact of the upcoming MiCA regulation on the European crypto industry. He explains how MiCA will revolutionize the industry by transitioning crypto exchanges from an unregulated environment to a fully regulated one, presenting numerous challenges, especially in compliance. Demetris also introduces MAP S. Platis’ new virtual compliance assistant, “VIA,” an AI-powered tool designed to support compliance officers by providing reliable information and assisting with everyday compliance tasks. He emphasizes that while VIA is a valuable tool, it currently complements rather than replaces the compliance function, with the potential for further advancements in the future.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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In this video, Demetris Taxitaris, CEO of MAP S. Platis, discusses the significant impact of the upcoming MiCA regulation on the European crypto industry. He explains how MiCA will revolutionize the industry by transitioning crypto exchanges from an unregulated environment to a fully regulated one, presenting numerous challenges, especially in compliance. Demetris also introduces MAP S. Platis’ new virtual compliance assistant, “VIA,” an AI-powered tool designed to support compliance officers by providing reliable information and assisting with everyday compliance tasks. He emphasizes that while VIA is a valuable tool, it currently complements rather than replaces the compliance function, with the potential for further advancements in the future.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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In this video, Demetris Taxitaris, CEO of MAP S. Platis, discusses the significant impact of the upcoming MiCA regulation on the European crypto industry. He explains how MiCA will revolutionize the industry by transitioning crypto exchanges from an unregulated environment to a fully regulated one, presenting numerous challenges, especially in compliance. Demetris also introduces MAP S. Platis’ new virtual compliance assistant, “VIA,” an AI-powered tool designed to support compliance officers by providing reliable information and assisting with everyday compliance tasks. He emphasizes that while VIA is a valuable tool, it currently complements rather than replaces the compliance function, with the potential for further advancements in the future.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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▶️ Telegram: https://t.me/financemagnatesnewsDon’t miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
In this video, Demetris Taxitaris, CEO of MAP S. Platis, discusses the significant impact of the upcoming MiCA regulation on the European crypto industry. He explains how MiCA will revolutionize the industry by transitioning crypto exchanges from an unregulated environment to a fully regulated one, presenting numerous challenges, especially in compliance. Demetris also introduces MAP S. Platis’ new virtual compliance assistant, “VIA,” an AI-powered tool designed to support compliance officers by providing reliable information and assisting with everyday compliance tasks. He emphasizes that while VIA is a valuable tool, it currently complements rather than replaces the compliance function, with the potential for further advancements in the future.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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▶️ Telegram: https://t.me/financemagnatesnewsDon’t miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
In this video, Demetris Taxitaris, CEO of MAP S. Platis, discusses the significant impact of the upcoming MiCA regulation on the European crypto industry. He explains how MiCA will revolutionize the industry by transitioning crypto exchanges from an unregulated environment to a fully regulated one, presenting numerous challenges, especially in compliance. Demetris also introduces MAP S. Platis’ new virtual compliance assistant, “VIA,” an AI-powered tool designed to support compliance officers by providing reliable information and assisting with everyday compliance tasks. He emphasizes that while VIA is a valuable tool, it currently complements rather than replaces the compliance function, with the potential for further advancements in the future.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Panayiotis Omirou | MAP Fintech | Executive Testimonials
Panayiotis Omirou | MAP Fintech | Executive Testimonials
Panayiotis Omirou | MAP Fintech | Executive Testimonials
Panayiotis Omirou | MAP Fintech | Executive Testimonials
Panayiotis Omirou | MAP Fintech | Executive Testimonials
Panayiotis Omirou | MAP Fintech | Executive Testimonials
In this video, Panayiotis Omirou, CEO of MAP FinTech, discusses the challenges and advancements in implementing regulatory technology (RegTech) solutions. He addresses key challenges such as data consolidation from legacy systems, security concerns, and the need for in-house training. Panayiotis also explores how AI is enhancing data mapping, live monitoring, and reconciliation in regulatory reporting. The discussion concludes with insights on the gradual adoption of AI in RegTech to ensure accuracy and minimize risks.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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In this video, Panayiotis Omirou, CEO of MAP FinTech, discusses the challenges and advancements in implementing regulatory technology (RegTech) solutions. He addresses key challenges such as data consolidation from legacy systems, security concerns, and the need for in-house training. Panayiotis also explores how AI is enhancing data mapping, live monitoring, and reconciliation in regulatory reporting. The discussion concludes with insights on the gradual adoption of AI in RegTech to ensure accuracy and minimize risks.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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In this video, Panayiotis Omirou, CEO of MAP FinTech, discusses the challenges and advancements in implementing regulatory technology (RegTech) solutions. He addresses key challenges such as data consolidation from legacy systems, security concerns, and the need for in-house training. Panayiotis also explores how AI is enhancing data mapping, live monitoring, and reconciliation in regulatory reporting. The discussion concludes with insights on the gradual adoption of AI in RegTech to ensure accuracy and minimize risks.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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In this video, Panayiotis Omirou, CEO of MAP FinTech, discusses the challenges and advancements in implementing regulatory technology (RegTech) solutions. He addresses key challenges such as data consolidation from legacy systems, security concerns, and the need for in-house training. Panayiotis also explores how AI is enhancing data mapping, live monitoring, and reconciliation in regulatory reporting. The discussion concludes with insights on the gradual adoption of AI in RegTech to ensure accuracy and minimize risks.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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In this video, Panayiotis Omirou, CEO of MAP FinTech, discusses the challenges and advancements in implementing regulatory technology (RegTech) solutions. He addresses key challenges such as data consolidation from legacy systems, security concerns, and the need for in-house training. Panayiotis also explores how AI is enhancing data mapping, live monitoring, and reconciliation in regulatory reporting. The discussion concludes with insights on the gradual adoption of AI in RegTech to ensure accuracy and minimize risks.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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In this video, Panayiotis Omirou, CEO of MAP FinTech, discusses the challenges and advancements in implementing regulatory technology (RegTech) solutions. He addresses key challenges such as data consolidation from legacy systems, security concerns, and the need for in-house training. Panayiotis also explores how AI is enhancing data mapping, live monitoring, and reconciliation in regulatory reporting. The discussion concludes with insights on the gradual adoption of AI in RegTech to ensure accuracy and minimize risks.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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